Welcome to Growth Sparks.

Everyone’s talking about AI, automation, and digital tools—but let me ask you this:

When was the last time you felt something great as a customer?
That’s the gap.

Business transformation isn’t about stacking tech, it’s about crafting moments your customers actually remember.

The one thing your customers care about ❤️

What I bet on: Most digital transformation projects don’t fail because of technology. They fail because they forget the human.

Yes, AI is shiny. Automation is cool.

But none of that matters if your customer is having a confusing, clunky, or forgettable experience.

If you’re not solving real customer problems in real human ways, what are you even transforming?

You can have the best tech in the world, and still lose to a company that just gets their customer better.

I call it the Tech-First Trap.

Ever been in one of those meetings where the whole conversation is about tools?

• “We need an AI chatbot.”
• “Let’s automate our lead scoring.”
• “Can we integrate a new CRM with our old CMS and tie in a CDP with the LTV to maximize ROI?” (Cool. But what do your customers want again?)

Here’s what this mindset gets you:

❌ A Frankenstein tech stack
❌ Vanity metrics that don’t move the business
❌ Internal chaos instead of external clarity

Because digital is not a strategy. It’s a medium. A vessel.

It only works when it’s infused with real, human-centred design thinking.

You don’t win by going digital. You win by creating a digital experience that actually serves your people.

Here's why shifting from a tech-first to an experience-led transformation will always make you a winner:

1. Your brand becomes unforgettable
   ​People don't remember that newsletter they got from you. They remember how they felt reading it.
   ​
   When you design your transformation around experience, you bake emotion into every interaction.
2. You get aligned, cross-functionally
   ​Most projects break down due to silos. When you center around customer experience, you have a much more solid foundation: marketing, operations, products and support all rowing in the same direction.
3. You create long-term value
   ​Tech gets outdated fast. A great experience will not fade away as quickly: it creates loyalty, advocacy, and retention that compound over time.

Let's narrow it down to a simple playbook.

🗺️ Map the journey

Forget the customer journey map full of bullet points.

What do your customers feel at each touchpoint? Where’s the frustration? Where’s the joy?

🔗 Connect internal goals to external experiences

This is where strategy meets soul.

Ask: “What internal metric (like CAC or churn) directly ties to an emotional experience (like trust or ease)?”

📍 Rebuild your roadmap around moments

Transformation isn’t a project—it’s a series of experiences stitched together.

Think in moments: onboarding, renewals, complaints, referrals. Make each one intentional.

Every transformation project starts with understanding the fundamentals.

❌ Don't ask: “What tech should we use?”
​✅ Start with: “What experience do we want to create?”

I've worked with a lot of people in the past decade.

And 80% of them made one crucial mistake: they were building for internal success.

The real transformation isn’t digital—it’s emotional.

There's your north star. Build around it and lead with it.

Because the businesses that win aren’t the ones with the best algorithms.

They’re the ones with the best understanding of human connection.

It's about connecting the dots, and how you make your customers feel.

📌 You don’t have to figure this out alone.

If you’re ready to stop guessing and start intentionally designing your customer experience—I'm here to help.

Because the best experience today, is the one your offer yourself.

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What I Liked About My Feed

1

robyn @_robyn_smith Decided to start sending a quarterly update to 103 past coworkers, bosses, family and friends I’ve received 20+ positive responses including people I haven’t heard from in years Everyone should write one, expand your surface area for luck 1:32 AM • Apr 3, 2025 241 Retweets 5946 Likes Read 192 replies

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Such a natural and effective way of using your network. There really is no downside to this.

2

Jon Brosio @jonbrosio The worst business advice: "Follow your passion!" Passions lead to hobbies - and hobbies are hard to monetize Instead – follow your: • Skills • Talent • Insights • Competencies Skills lead to value – and value is easy to monetize 4:30 PM • Apr 5, 2025 10 Retweets 107 Likes Read 49 replies

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This makes sense—building skills is always a winner.

3

Alex Hormozi @AlexHormozi You don't get what you want, you get what you're willing to suffer for. And once you realize your goals may not be in your "budget", you can either buy cheaper goals, or pay more. But the price never changes. 12:55 PM • Apr 5, 2025 572 Retweets 4149 Likes Read 167 replies

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It's your choice!

P.S.

What can I say: I like a challenge 😎

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