Vanity metrics won’t save you from bad margins

What I bet on: Most people waste time tracking things that don’t really help them grow.

Impressions.
Followers.
Bounce rates.
CPM.
Open rates.
Heatmaps.
Pixel data.

The list never ends. It makes you feel productive while staying blind to what actually matters.

It’s like trying to read 10 books at once and learning nothing.

Too many metrics create noise, not clarity.
And focusing on the wrong ones? That’s even worse.

It gives you a false sense of progress while the real problems stay hidden.

The goal isn’t to measure everything — it’s to measure what matters most, so you can make smarter, faster decisions.

Let me simplify it for you.

There are three metrics worth obsessing over if you're serious about building a business:

→ LTV (Customer Lifetime Value) = how much a customer is worth over time.

Not just one sale — the relationship.

Repeat buys, renewals, referrals. This is your ceiling.

→ CAC (Customer Acquisition Cost) = what it costs to get that customer.

Ad spend, sales time, content, tech stack. This is your floor.

→ LTV:CAC Ratio = your leverage.

If it’s under 1, you’re bleeding.
If it’s 1:1, you’re barely surviving.
If it’s 3:1 or better, you’re scaling — profitably.

Everything else is noise.

Mostly corporate leftovers from people too afraid to admit they’re lost in the numbers.

Forget the funnel for a second. Ask:
➡️ Are we making money?
➡️ Are people staying or spreading it?
➡️ Do we know why?

When you know this, you stop guessing.
You stop overspending.
You stop building offers that sound good but never scale.

Instead, you can raise prices with confidence.
Test new channels with intent.
And build with strategy, not hope.

You don’t need more metrics. You need more clarity.

And clarity comes when you stop tracking everything — and start tracking what really matters.

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